I recorded my first video ever! it was terrible! A seven minute, one-shot, video taken with my phone’s front-camera. I had literally no sense to what I was saying! But I recorded the video, posted it, and not long after that, I fell in love with creating content! I also took my very first health and nutrition certificate in 2017! It was a personal training certificate that would allow me to coach people to a healthier life, although I wasn’t living a healthy life myself!

When 2018 came around I was creating content about self-development, fitness, and friendships, doing my best to create content that can be valuable in some way! I decided to create 20 different videos every week. I thought that with more content I can go viral. Well, I didn’t. I started to slowly hate creating content and soon enough, stopped. My content creation career during 2018 was declining, but my fitness and coaching career began to flourish! I took my second certificate and diploma in fitness-coaching.  By the end of 2018, I was a certified strength and conditioning coach and started my personal training career!

I burnt-out, completely! It was so difficult for me to recharge my love for content creation, and I had no idea why it took such a wrong turn. But now, years later, I realized why. I hated content because I was doing it for the wrong reasons, I was doing content for the sake of views, likes, comments, and followers. I was not doing content for me. My intentions were in the wrong place. That’s why I burnt-out. I stopped creating content and focused on coaching! During 2019 I coached over 60 athletes! It was incredible, and unreal. I was so grateful for it! With my coaching career flourishing, I thought I was never going to create content again!

COVID-19 took the world by storm! Everything shut down, even the gym I was coaching in. I found myself lost. My coaching career stopped suddenly. I was no longer attending my university classes and I was slowly breaking down. Until, November 23rd, 2020. The day I started Casual Talks With Soudan – my podcast!

The most important project in my life, the podcast. Casual Talks With Soudan provided me with hope. It was the first type of content I create for me. Not for anyone else. Content that I loved and enjoyed. Content that I was creating and did not care if people watched it or not. 2020 will be forever special for me because it was the year I fell in love with content creation again!

I was feeling healthy, my coaching career was back on track, and I was recording two podcasts every week! Things were looking incredible! 2021 was the first I ever coach more than 100 different clients, I was enjoying my coaching career more than I ever did! During 2021 I also recorded a total of 62 podcasts! I can’t believe that number to this day! We also hosted our first ever MEET & GREET in 2021. It was blissful!

During 2022 I lost my passion for coaching. I lost my why, so I decided to take a break from coaching and focus on the podcast and other projects. It was then when I was given the opportunity to join a start-up as a business developer and project manager! I spent 9 months in that start-up! It taught me so much about people, business and the real-world. But it drained every bit of energy from me. Because I was focusing all my time and effort on the start-up, I only recorded 18 podcasts during 2022. But from these 18 podcasts were 3 Solo Podcasts. Solo Podcasts were my way of sharing what I feel and my emotions with no boundaries. Sharing them without feeling like I am afraid or without being judged. Today, the Solo Podcasts I have recorded are still the most real podcasts I have ever done! I am grateful for 2022 because it taught me the importance of priorities and it gave me my first ever Solo Podcast!

This was the year. The year I decided to get back to coaching. The year I decided to focus on creating valuable content. The year I decided to take Casual Talks with Soudan to a new level.

I came back during 2023 with more energy and excitement for coaching. So, I launched Coached By Soudan! My online personalized training service! i can coach you anywhere, at any time and help you reach any goal! i coach you through my app, Coached By Soudan, and my goal is to provide with a personalized training program for your goals and fitness history! With one-on-one feedback and calls, Coached By Soudan was my way of taking back my coaching career and helping people the way I can!

During 2023 I also re-ignited my passion for content creation, but this time, I know my why! My goal with any content I create is to provide value. Any type of value, whether its relationships, friendships, fitness, health, productivity, self-development, or spiritual experiences. I aim to provide value! This shift in perspective is what keeps me focused on creating high-quality content today, and it is keeping me in-love with content and on track! i launched Soudan’s Mixtape in 2023 and I can easily say that it is one of the best decisions I have ever took! Soudan’s Mixtape is my way of sharing my life! Everything about me and everything I go through! I am grateful for the Mixtape!

Lastly, 2023 was the year I decided to take Casual Talks with Soudan to the next level. From 2020 to 2023 I recorded a total of 99 podcast episodes. It was time for an upgrade! So during 2023 we completely changed the production and quality of the podcast, expanding the team and creating a massive change in how we view and produce the podcast! We also hosted our second-annual MEET & GREET and it was massive! i still can’t believe it! And I am grateful for it!

This was the year I took full charge of my life! And I cannot be more grateful for it!

I am currently writing this as I graduate – 14/06/2024 – and I feel blessed and grateful!

I can confidently say that 2024 is the year I decided to focus. Focus on everything.

I decided to take my coaching career to the next level so I expanded Coached By Soudan! i have now coached 100+ athletes on my app with the goal of creating a personalized program for each one based on their goals and journeys!

During 2024 we also expanded the Casual Talks with Soudan team! The team now includes more than 8 people with the goal of creating valuable content that reaches all Egyptian households! Today we’re standing at 110 podcasts, and we cannot wait to reach 1000 podcasts! The podcast’s 3rd MEET & GREET was held on January 25th, 2024, and it was unreal. More than 300 people came to the MEET & GREET and we’ve experienced more love than we ever have! We love you and we promise to keep expanding the podcast!

I also decided to double-down on content during 2024. I am aiming to create double the amount of value I used to create. My goal is to constantly provide content that can help people, impact them positively or even make them smile. Any content that creates value, I will aim to do it!

I also decided to start my personal-branding and content creation course, BRANDED BY SOUDAN! This is my 3-day, in-person course that I provide where I discuss how to brand yourself on social media, how to create content, and how to build a brand. I aimed to combine everything I’ve learned during the past 6 years in 3 days. Just for you!

Im grateful to be sharing this with you! Thank you for making me part of your journey. I appreciate you!